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Content related to: markets, marketing, value chains

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Helping small farmers think about better growing and marketing

Author: FAO


As traditional farm household systems move towards more commercial market oriented farming, a critical need emerges. This need is for training in basic farm management, and assistance by local extension services in providing business support to farmers. This training and support includes farm record keeping, financial analysis and evaluation of profitability of farm enterprises, developing business plans, marketing of farm products and writing loan proposals. Also, when farmers change from traditional farming practices to a more market oriented approach to farming the importance of applying sustainable agriculture practices becomes even more critical. The issue of sustainability with its environmental, economic and cultural connotations has been incorporated in this manual.

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Language:  English (United Kingdom)
Development Themes: Microenterprises Community Based Development Agriculture Markets & Value Chain
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Small Island Developping States Production, Marketing and Value Chains in the Pacific
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