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Advocacy and Policy Influencing

Dhaka, Bangladesh
Ms Thuy

Why this course 

Understand how you can influence a policy process. From first stages to final implementation. It could be your core business or an intrinsic part of your organisation. Obtain a broad set of tools to plan effective advocacy strategies. Conduct actions with well-framed messages, and create coherent paths with your allies for powerful joint interventions.

Course objectives 

By the end of this course, you will:

  • Understand how to embed advocacy actions in your organisation’s plans.

  • Use practical tools and methods to plan, prepare, implement and evaluate advocacy initiatives.

  • Analyse stakeholders and policy context.

  • Gain insight into building strong coalitions, select your political targets, frame your messages in convincing ways.

  • Practice how to conduct influential lobby meetings.

Course agenda

Day 1: Concepts & Principles

  • Welcome and introduction

  • Policy Influencing and Advocacy concepts, Policy Influencing Cycle

  • CLASP principles

  • Theory of Change

Day 2: Analysing the context

  • Policy mapping

  • Situation analysis / PESTLE analysis

  • Stakeholder Analysis - Actor Mapping

  • Network alliances and dynamics

Day 3: Skill building

  • Communications: framing the message

  • Skills building: elevator pitch

  • Win-win negotiations

  • Skills building: practise a lobby meeting

Day 4: Designing campaigns and monitoring results

  • Monitoring results: Outcome Harvesting

  • Social Media for Advocacy

  • Designing your advocacy campaign

  • Evaluation and certification

Registrations end:26 Aug 2019

Date: 3-6 Sep 2019

Location: Dhaka, Bangladesh

Course fee: €870 (excl tax)

Register link


For general information:

MDF Asia

Phone:+84 (0)24 6258 4438


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