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Advocacy and Policy Influencing

Colombo, SriLanka
Ms Thuy

Why this course 

Understand how you can influence a policy process. From first stages to final implementation. It could be your core business or an intrinsic part of your organisation. Obtain a broad set of tools to plan effective advocacy strategies. Conduct actions with well-framed messages, and create coherent paths with your allies for powerful joint interventions.

Course objectives 

By the end of this course, you will:

  • Understand how to embed advocacy actions in your organisation’s plans.
  • Use practical tools and methods to plan, prepare, implement and evaluate advocacy initiatives.
  • Analyse stakeholders and policy context.
  • Gain insight into building strong coalitions, select your political targets, frame your messages in convincing ways.
  • Practice how to conduct influential lobby meetings.

Course agenda

Day 1: Concepts & Principles

  • Welcome and introduction
  • Policy Influencing and Advocacy concepts, Policy Influencing Cycle
  • CLASP principles
  • Theory of Change

Day 2: Analysing the context

  • Policy mapping
  • Situation analysis / PESTLE analysis
  • Stakeholder Analysis - Actor Mapping
  • Network alliances and dynamics

Day 3: Skill building

  • Communications: framing the message
  • Skills building: elevator pitch
  • Win-win negotiations
  • Skills building: practise a lobby meeting

Day 4: Designing campaigns and monitoring results

  • Monitoring results: Outcome Harvesting
  • Social Media for Advocacy
  • Designing your advocacy campaign
  • Evaluation and certification

Registrations end:13 May 2019

Date: 21-24 May 2019

Location: Colombo, Sri Lanka

Course fee: €870 (excl tax)

Register link


For general information:

MDF Asia

Phone:+84 (0)24 6258 4438



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